How to Create a Conversion Tracking Landing Page? A Step By Step Guide!

This blog shares the seven steps to create the conversion tracking landing page that helps businesses track their engagement, sales, and conversion. Keep reading to explore these steps.

In today’s digital era, online businesses seek ways to generate leads and convert their visitors into potential consumers. A landing page is the online business’ first door, designed to derive sales, capture leads, and ultimately help businesses achieve the highest goals. 

According to a report by Landingi, the conversion rate of eCommerce business through landing pages is 12.9%. So, you can imagine how important the landing page is for the business’s success. However, it is essential to track this conversion so you can identify which areas need to be improved. For this, you need a conversion-tracking landing page. 

Are you thinking about how to create a conversion-tracking landing page? The experts of Nestors Global have come up with an answer to your question. In this blog, we’ll share the steps to create a conversion-tracking landing page. 

Before moving on these steps, let’s explore what the high-conversion landing page is. 

What is a Landing Page?

The landing page is the first page that your visitors click after seeing your PPC, banner, and promotional email. Unlike the other pages of your website that help people explore your business, a landing page is a standalone page which mainly aims to convert visitors into consumers.

A good landing page has the following essential elements:

• An attention-grabbing headline.
• A strong call-to-action (CTA).
• Social proof for building trust.
• Zero-distraction: No navigating menu.
• Benefits of your products.

The landing page is very focused so it is essential to add all these elements and make it a single marketing package. Now that you have learned what is high-conversion landing page is, let’s explore steps to create a lead generation landing page. 

7 Steps to Create a Conversion Tracking Landing Page

Building a conversion-tracking landing page involves planning, research, strategy, and execution. When you design your page by keeping in mind your audience’s needs, you will certainly end up creating a high-conversion tracking page. By following the below steps you will create a lead capture landing page.

Let’s get started. 

1. Choose the Builder

Days are gone when you need a team of designers and developers to create a conversion-tracking landing page. Nowadays, you just need a good landing page builder. No matter, whether you are creating an app saas landing page or a semantic markup landing page, this builder can create high-conversion landing pages. 

You just have to keep in mind the following features while choosing a landing page builder.

• Easy drag-and-drop option.
• Must be mobile-friendly.
• Should have a built-in testing tool.
• Can integrate with your tool.
• Have a custom template.

2. Conduct Market Research

Market research is the foundation of creating a good conversion-tracking landing page. The more you understand the pain points of your audience, the more effectively you design your landing page. 

To conduct market research successfully follow the below-given steps.

• First, analyse the landing pages of your competitors from your industry. This will help you to understand what elements you must add to your page.
• Define your target audience and get to know their needs and pain points.
• Connect with the visitors so you understand their mindset and design your page accordingly.

3. Write Your Copy

The copy of your landing page is as important as the design. So, before moving on to the design it is essential to make a copy for your landing page. You know well that the design of the landing page is concise,s so ensure that you nail each word of its copy.

Below are some tips for writing a perfect copy for the landing page.

• Write an attention-grabbing headline to capture visitors’ attention.
• Keep in mind that the intent of your landing page content is problem-solving.
• Write your copy in simple and easy words.

4. Select Images

So, you have written an outstanding copy like a wordsmith, now it’s time to work on the visuals of your conversion-tracking landing page. Below are some key points that you must keep in mind when selecting images. 

• Choose an attractive hero image for your brand that captures your audience’s attention immediately.
• Add those visual aids that support the copy of your landing page. 
• Use custom illustrations and creative product images to make your design more appealing.

5. Design Your Landing Page

Now that you have the content and visual aids for your landing page, you can easily design your landing page. As we have mentioned earlier, with the landing page builders designing becomes a walk in the park. Follow the below steps to create a conversion-tracking landing page with the help of a builder.

• Start with picking a template and let the design vibe flow.
• Now, drag and drop your content on the landing page design.
• Ensure that your landing page has the same design and theme as the rest of your brand website.

6. Connect Your Landing Page

A landing page alone doesn’t do well, you have to connect it with your brand domain, set up its analytics, and integrate it with other marketing tools. Are you wondering how this would be possible? We got you covered. 

Follow the below steps to connect your brand to the landing page.

• Connect your brand domain with the landing page and customise its URL.
• Embed tracking tools such as Google Analytics to track your visitors.
• Connect your page with digital marketing tools and let’s analyse how these two spell the magic.

7. Review and Publish

Now, the moment comes for which you did all this hard work. But before publishing your page, carefully look to ensure that your page is ready for its debut. Follow the below tips to ensure that your landing page is ready to go.

• Double-check your page copy.
• Check the metadata and page headline.
• Ensure that you have added a thank you form on your page.

Conclusion

A landing page is the foundation of bringing leads to an online business. However, creating a good landing page that converts your visitors into potential customers is tricky. You need strategic planning or the assistance of web development services to create a conversion-tracking landing page. To help you out, we have shared the seven key steps for creating this landing page.

These steps include choosing the builder, conducting market research, writing your copy, selecting images, designing your page, connecting with the brand, and publishing. By following these steps, you will certainly build a landing page that helps you to achieve your business goals.

FAQs

What is a lead capture landing page?

The lead capture landing page is a special type of landing page that is designed to collect all the information about your leads. Generally, this information includes the email, name and phone number of the visitors. The best way to collect this information is through lead forms that are filled by the business leads.

What is the difference between a lead capture page and a landing page?

How do I create a conversion landing page?

A good landing page is the key to a successful online business. However, creating this page requires strategic planning. To create a high-conversion landing page, follow the below-mentioned steps:

• Understand your audience.
• Research your competitors.
• Nail the headings and subheadings.
• Describe your products.
• Design your page.
• Connect with your brand.

How do you track landing page conversions?

The landing page’s metrics and KPIs help you track whether your page resonates with your audience or not. The best way to track the landing page conversion is by breaking down these metrics and KPIs. You can use various tools and software to analyse the metrics. Google analytics is the best tool for metrics analyses. This software is free you can track your page metrics easily with the help of this tool.

How to create conversion tracking in Google Ads?

Conversion tracking is important as it helps you to track which Google Ads are generating more leads and which are not. Follow the below steps to create a conversion tracking.

• Log in to your Google Ads account.
• Click on the tool icon.
• Then click on the conversion tab.
• Copy the URL of your page in the conversion tracking bar.

How do I add a tag to my website?

Designing a website by yourself needs various tasks, one of the most important among them is adding meta tags to your website. However, by following the below-mentioned steps you can add them successfully.

• Select the edit button for the file that contains the head section of your website.
• Find the title <title> of the HTML in the head section.
• Paste the following code after the <title> tage.

<meta name=”description” content=” This is the description of my website” />

What is a good engagement time for a landing page?

According to Semrush, the time on the landing page “is the specific time that the user spends on viewing a page or a screen.” The average time that the users spend on a webpage is 52 seconds. However, this time may increase or decrease depending on the page design and content. 

How do I check traffic to my landing page?

Google Analytics is a great tool to check the traffic on the landing page. To check the analytics on it, follow the below-mentioned steps:

• Go to the landing page.
• Click on the Overview option.
• Click on all the pages. You will see a dropdown menu from which you can select your desired page.
• Click on all the devices.
• Select the ‘all countries’ option.
• Select the time frame.
• Now, click on ‘check traffic’.

References:

1. https://landingi.com/landing-page/conversion-rate-a/#:~:text=E%2Dcommerce%20businesses%20have%20an,effectively%20drive%20sales%20and%20engagement.
2. https://www.semrush.com/blog/average-time-on-page-google-analytics/