adminGoogle remains unchallenged in the search engine landscape by continuously improving its ranking algorithms. The big changes that it brings each year are the ‘core updates’.
On June 30, 2025, Google announced its second core update of the year. This Google core update was the first update after the March 2025 Core Updates. This update is expected to take almost three weeks to roll out. Furthermore, experts expect higher ranking volatility across various businesses following this core update.
Whether you are running a small business or the owner of a large business, you have to worry about how these new updates would affect the ranking of your business. To solve your worries, we have come up with the insights of these new core updates. Continue reading to explore these updates.
Points to Remember:
- Google Core Updates June 2025 consist of significant guidelines to index a larger number of websites on the search engine result page.
- Learn how much Google values the original and high-quality content to rank sites.
- See how auto-generated and low-value content can place the website in a lower on the search engine page.
- Google now has a better understanding of complex and multi-part queries that are structured to answer the.
- Site speed and layout play a key role in ranking higher on the results page.
- Google added some strict policies for spamming websites in the June 2025 Core Updates.
Insights of the Google Core Update
According to Google Search Central, “the core updates of Google are significant changes that Google makes to index a large number of web pages.” These updates are introduced every two or three times per year. Also, these modifications are designed to improve the relevancy of Google’s search results by shuffling the indexed websites.
Further, these Google core updates are not just minor tweaks, but also the subsequent modifications in Google’s ranking system, which are based on the various factors that eventually impact the visibility of websites.
The driving force behind these large-scale, significant changes is the dedication and commitment of Google to improve the quality of search results and fulfill the intent of the users.
However, these are not the only updates that occur at search engine ranking web pages; the experts of Outer Box say that Google introduces as many as 10 changes per day, which means that the Google algorithms are constantly evolving.
The key attraction of these particular core updates is their extended three-week rollout period, which means that it takes fully three weeks to change the volatility of the search engine ranking page. For businesses and marketing professionals, this period is an unexpected time when their traffic fluctuates due to implementing search strategies.
Key Highlights of Google’s June 2025 Core Updates
Google didn’t disclose the primary modifications, but based on the recent updates and search priorities, we are going to give a brief overview of the key focuses of the Google June 2025 core updates.
Check out an analysis of the Google June 2025 core updates by the experts of Nestors Global.
User Intent and Informative Content
This update is not new; Google always values the pages that prefer the user intent and give genuine answers to their queries. For instance, in August 2024, core updates, Google ranked more content for the websites that offer genuinely useful answers to the users and low rankings for websites having irrelevant information.
Likewise, in these new updates, if the content doesn’t answer the users’ queries, then there are more chances that the website slips in the ranking on the search engine result page.
The web pages, which are already producing quality content by keeping in mind the intent of the users, have nothing to do with this update. However, the websites that are not creating content that is not meant for people need to elevate the quality and relevancy of the content.
High Scrutiny of AI-generated Content
The next Google core update that is expected to hit thin on the ranking of the web pages is low-value content, including AI-generated content. Google started the high scrutiny to low-value content after the 2024 updates.
After these core updates, Google declared the ‘scale content-abuse’ to those websites that produce unoriginal and AI-generated content for the sake of the Google Ranking. Although AI-generated content is not against the policies, the generic fluff or lack of unique insights is not accepted by the Google algorithms.
Google is pretty straightforward in this matter as it says that if the auto-generated content tries to manipulate its ranking, then it will automatically be considered as low-value. The new June 2025 Google core update maintains this standard and warns websites padded with AI-generated content.
Better Understanding of Complex Queries
There was a time when Google didn’t welcome multi-structured queries and complex structured content. As Google is continuously updating its algorithms, now, since the July 2024 updates, Google is much better at handling long-form and complex queries.
Google is now better at understanding complex and multi-part queries than ever. This June 2025 update follows this pattern and retains its capabilities to understand the complex queries. Now, Google rewards those websites that cover the topic in-depth and structure the content in a natural flow.
If the content answers the frequent questions, structure the content using headings and subheadings, and add well-organised content within relevant FAQs, then there are more chances that your content will rank. The primary goal of this update is to reduce the searches that users usually do to get the answers to their queries.
Web Vitals and UX
Website’s vitals, such as page speed, layout, and mobile useability, are again declared as the key ranking factors in the Google core updates of June 2025. In simple words, if your website takes a longer time to load information, is slow to respond, and renders during the shift, then its ranking on the Google search page will eventually be low.
Mobile speed is the most critical aspect of this ranking; a second delay in loading a page on the mobile can badly hurt your search performance and significantly drop the conversion rate. So, the websites that offer a fast and seamless mobile experience get a higher ranking on the search engine results page.
On the contrary, the websites that make users struggle to drag information from the website while using mobile phones rank lower on the Google search page. Thus, if your website takes a longer time to respond or has a slow mobile phone experience, then it’s time to fix the page speed across all devices.
Community Driven Content
We have often noticed that the Q&A forums, surveys, and websites containing user-generated content, like Reddit, rank higher on the search engine result page. The reason behind it is that Google appreciates authentic, credible, and community-driven content. In the new Google Core updates of June 2025, Google continues its appreciation for those websites that focus on community-driven content.
Google gives weight to those websites that carry the real people’s experience or opinion and align their content that is close to the searches. If your website has the space for genuine reviews, comments, discussion, or FAQs, lean into them.
Apart from that, user experience testimonials also boost your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) by showing that you have real user engagement.
Domain Abuse Crackdown
With the introduction of each core update, Google is strengthening its strategies against spam tactics. In the recent June core updates, Google outlines the harsher treatment of websites having low-quality content, expired domains, and auto-generated parasite pages. With this, Google introduced some other spam policies for the mass production of content abuse.
Google takes a long time to design these spam policies, but in June, it updated, clearly stating the warning against all spamming websites. So, if anyone is still working on websites with expired domains and offering dozens of low-quality contents, then it is like a ticking bomb for them.
Similarly, Google introduced strict policies against domains hosting third-party content, as guest posts that use this content to just piggyback on their domains’ authority. Google is now starting to de-index or lower the rank after the new Google core updates.
The SEO Impacts of Core Updates on Businesses
The SEO strategies are designed to optimise the content and other technical aspects of the website to improve its rankings on the Google search engine result pages. Therefore, when Google rolls out core updates every time, there are higher chances that businesses’ SEO is impacted as a result.
Are you wondering how Google core updates impact the SEO of a website? Below is the list of the most common ways in which Google updates the ranking of a website.
1: New Updated Ranking Factors
Each time Google rolls out new core updates, it adds new ranking factors and often discards the previous ones. That means that the websites that previously ranked higher for certain factors now get a lower rank due to adding new ranking factors. For instance, according to the Google Fred update, Google emphasised quality backlinks without focusing on the relevancy of the content.
On the other hand, with the E-E-A-T updates, websites having relevant content and those with low content got a higher rank on the search engine result page. Thus, it is natural that the websites not meeting the ranking criteria might seem lower ranked or even move to spam, and the businesses adhering to the new guidelines obviously boost their search ranking.
2: New Norms in User Behaviour
Everyone talks about the impacts of the core updates on search ranking, but no one discusses how these updates change the users’ behaviours. The primary reason for this impact is that Google core updates change the way SERPs are presented to the users. Subsequently, users click those websites that answer their relevant queries, which eventually affects the ranking of the business page.
For instance, after Google introduced the snippets feature, various websites that were previously ranked higher, ranked below the snippet features on certain result pages. After that, users explored how the snippets worked and got their websites to a higher place on the search engine result page that were previously negatively impacted.
3: Competition Ranking Fluctuation
The core updates of Google not only impact your website but also influence the competitors’ sites. It is saying without any doubt how the updates directly impact your competitors’ performance and indirectly impact your own SEO performance.
For instance, if your competitors’ site is exactly up to the core updates and fully optimised according to the Google ranking criteria, there are higher chances that this site gets a place at higher place on the search engine result page. On the contrary, if your website is more optimised, then your pages leapfrog from your competitors.
4: Bring Organic Traffic
The key purpose of search engine optimisation is to bring organic traffic to the website. The Google core updates of June 2025 that were rolled out by Google comprise the policies that are naturally effective in bringing organic traffic. When websites follow all the updates of Google, it is more likely that they will be placed at a higher rank on the search results page.
On the other hand, when a website loses positions and visibility on the search engine result page, it means that the website will notice a reduction in organic searches, which eventually affects the conversion rate.
Thus, you have explored the key impacts of the June 2025 core updates on SEO ranking and results. We hope that you know these insights will help you to rank your website higher in search results. You can also avail yourself of the SEO services from our experts to get your website higher on the Google results page.
Do’s and Don’ts of the Google June 2025 Core Update
In today’s digital world, staying at the top of the search engine results page is important for improving conversion rate and brand visibility. However, with the continuously changing Google algorithms, it becomes challenging for businesses to rank higher.
To move with these updates, we recommend monitoring the performance of the websites with cutting-edge analytics tools, such as Google Search Console, Google Analytics, or more. Look at the impression, conversion rate, and key rankings at these tools to analyse where the ranking of your website shifts. Once the rollout is completed, it’s time to check out the places which need improvements and modifications.
Typically, these improvements depend on the performance of your site; however, we are going to recommend some dos and don’ts according to the June 2025 core updates. Have a look at what these are:
Do’s:
- Monitor the ranking and traffic of your website.
- Check the health of your technical SEO regularly.
- Review all the data to take notes for future updates.
- Work on generating relevant answers to the queries.
- Never make any big changes until the rollout finishes.
Don’ts:
- Don’t rely on temporary fixes and changes.
- Don’t follow the competitors’ strategies without doing proper analysis
- Don’t haste to rewrite pages straight away without conducting R&D.
- Don’t worry if you see only long-term drops in your ranking
Apart from these dos and don’ts, you must consider some tools and strategies that would help you during the rollout of Google core updates 2025, which we are going to mention in the next section.
Things To Consider for June 2025 Core Updates Roll Out
Below is the list of essential tools and metrics that you must consider for the June 2025 core updates rollout.
Google Search Console
Google Search Console is the first thing that you must consider while checking the potential effects of the Google core updates of June 2025 on your website. On this tool, you can check the organic impression, clicks, and your average ranking on the search engine result page.
On this tool, pay special attention to your best-performing content and page. If they are losing their visibility, then there are signs to work on improving the performance of your site. Also, check the page experience report with this tool to identify the crawl issues.
Google Analytics
If you want to know the impacts of the June 2025 report, then you must analyse the trends of the organic traffic, which will tell you how users engage with your website. Google Analytics is the best tool to analyse these organic search trends.
Compare your current organic traffic with the past 7- or 14-day results. If there are the drop-offs from the past results, then it indicates that your ranking is negatively impacted by the core updates, and you need to work for a higher ranking.
Keyword Positioning Tools
Keyword position is another important factor that you must consider while tracking the impacts of the June 2025 core updates. Tools like Semrush and Ahrefs are the best for tracking keyword positioning and site visibility.
Apart from that, these tools also give you an overview of how your competitors’ positions are on the search engine page. If you find out that your competitors are gaining visibility, with the help of these tools, you can analyse their content path, structure, and other technical strategies they are implementing.
Manually check SERPs
Besides these online tools and metrics, you have to conduct some manual checks too. In case you know that your website was ranked on certain factors, such as snippets, images, or local SEO keywords, then search for those terms and check at what position they are now ranked on the Google result page.
Conclusion
Google algorithms are not random things; these are the intentional modifications that are introduced to reward certain things that are going to introduce these medications. Google introduces its core updates two or three times each year. Recently, Google introduced its June 2025 Core Updates.
To compete in the digital world, it is important to get to know the insights of this Google core update. Therefore, we have come up with this blog, in which we have outlined the key focuses of these core updates.
According to the updates, a website should produce high-quality content without the help of AI, keep its layout and speed optimise, and stay away from third-party intervention. They can also avail themselves of SEO services from a reputable platform to get a higher rank on the search results page.
FAQs
How to Recover from a Google Core Update?
Search engine is a vast landscape, and Google introduces two or three core updates each year to help websites rank higher on the search engine results. With every new update, there are chances that websites get affected by it. If your website gets affected by these updates, you must follow the tips below:
- First, check the quality of your content. For this, you have to check the core updates and then analyse the content and check what improvements there are needed to be made. Compare your content with the insights of the updates and implement necessary changes.
- Optimising the user experience is another thing that you must do while recovering from the Google core updates. Check the speed of your website and ensure that it is mobile-friendly; if not, then you must implement important strategies for this.
- Strengthen the backlinks of your website in another effective way to recover from the core updates. For this, you have to identify the bad links that are the main cause of the low performance of your website.
Are Core Updates Necessary?
Yes, the Google Core updates are important to maintain a healthy search ecosystem. Let’s explore the key reasons why these core updates are important for the overall search ranking of websites:
- These core updates make the website adaptable to the dynamics of the search landscape.
- By following these updates, you can improve the quality of your page.
- The best part of the core updates is that it make the website more user-focused.
- Google’s core update is a great opportunity for you to improve your website according to the latest trends and norms.
Has Google Changed SEO?
Yes, Google has changed the SEO landscape. After some time, Google introduced new changes to update its algorithms to improve the search results. The primary aim of these updates is to get better user intent, produce high-quality content, and prevent manipulative practices. Now, businesses are implementing new SEO strategies to meet the criteria of the new core updates of Google.
How Often is Google SEO Updated?
Google brings a new update to modify its algorithm frequently. While it recommends thousands of changes annually, the major core updates are introduced multiple times per year. These updates aim to make the website more search-relevant and adapt to the user behaviour with the digitisation. Google introduced its core update in March this year, and the June 2025 update is the second addition to this year’s core updates.
How Often Does Google Update Its Algorithm?
According to experts, Google updates its algorithms 500-600 times each year. These changes comprise major and minor changes. Generally, the minor changes do not impact the ranking, while the major updates significantly influence the ranking factor.
Can You Share The List of All Google Algorithms Updates?
Google introduces various updates each year, which are hard to list in one place. Below is a list of all the Google algorithm updates in chronological order over the last 5 years.
2025
- June 2025 core update
- March 2025 core update
2024
- December 2024 spam update
- December 2024 core update
- November 2024 core update
- Ranking is experiencing an ongoing issue.
- August 2024 core update
- June 2024 spam update
- March 2024 spam update
- March 2024 core update
2023
- November 2023 reviews update
- November 2023 core update
- October 2023 core update
- Ranking is experiencing an ongoing issue
- October 2023 spam update
- September 2023 helpful content update
- August 2023 core update
- April 2023 reviews update
- March 2023 core update
- February 2023 product reviews update
2022
- December 2022 link spam update
- December 2022 helpful content update
- October 2022 spam update
- September 2022 product reviews update
- September 2022 core update
- August 2022 helpful content update
- July 2022 product reviews update
- May 2022 core update
- March 2022 product reviews update
- Page experience update for desktop
2021
- December 2021 product reviews update
- November 2021 core update
- November 2021 spam update
- July 2021 link spam update
- July 2021 core update
- June 2021 spam update
- June 2021 spam update
- Page experience update for mobile
- June 2021 core update
- April 2021 product reviews update
References
- Google Search Central. (2024, Oct 10). Google Search’s core updates and your website https://developers.google.com/search/updates/core-updates#check-search-console
- Outer Box, (2023, May 16). What Is a Google Core Update and How Do They Affect SEO? https://www.outerboxdesign.com/search-marketing/search-engine-optimization/google-core-updates-affect-seo
