6 Ways to Elevate Your SEO Strategy with Screaming Frog Audit Insights
SEO audit is important for identifying and resolving the technical issues that affect your website’s visibility, performance, and usability. However, conducting a manual audit is time-consuming and challenging, especially if you have a large and dynamic site.
That’s where the online SEO audit tools come in. According to a report by Ahrefs, 75% of marketers use digital tools to do their sites’ audits. One of the popular tools among them is Screaming Frog. It is a crawler that analyses your website’s URLs, metadata, content, internal links, and structure. If you want to know more about this audit tool, stick to this blog. Here, the experts of Nestors Global will tell you how this tool can elevate your SEO strategy.
Before moving on to the benefits of Screaming Frog, let’s first check out the key features of this tool.
5 Key Features of the Screaming Frog Audit Tool
Screaming Frog is basically a Search Engine Optimisation (SEO) program that crawls your websites and gives you insights into different aspects of your website. Each feature of this tool can be used to optimise the performance of your website. Check out some of the best features of this tool.
- This tool crawls your websites and generates a list of URLs, metadata, and other technical issues.
- It improves your site’s metadata and optimises the performance of your website.
- The best part of this online tool is that it identifies the duplicate content on your websites which eventually helps you to improve its ranking.
- You can easily import the data from Screaming Frog to other SEO tools such as Google Search Console, Google Analytics, etc.
- It also manages robot.txt to limit your website’s access and improve its performance.
Now that you have learned the key features of the Screaming Frog audit tool, it’s time to explore ways this digital app can elevate your SEO strategy.
6 Powerful Ways Screaming Frog Audits Can Boost Your SEO Strategy
If you have never used the Screaming Frog tool to audit your website, you are definitely missing a crucial opportunity. It is a versatile website crawler app that can identify and resolve technical SEO issues, ultimately enhancing your site’s performance. Whether you handle SEO in-house or rely on SEO services, this tool can be a game-changer. If you are still unsure whether to use this digital tool, keep reading this blog to discover how it works like magic to elevate SEO performance.
Let’s get started.
Identifies Site’s Technical Issues
Changes in Google’s algorithms may bring technical issues to the websites. To stay at the top of Google’s ranking, it is essential to address these issues. Technical SEO audit with Screaming Frog is the best option to analyse the site performance and fix these issues. There are many technical issues that this tool can address and resolve.
Have a look at them below:
- Page Crawling Issue: Sometimes, Google search crawlers cannot find a site due to broken links, incorrect DNS, and other technical issues. The Screaming Frog identifies these issues and fixes them.
- Mobile Responsiveness: As per the report by Exploding Topics, 60% of website traffic comes from mobile devices. Therefore, it is important to make your website mobile-friendly. Screaming Frog improves your site’s responsiveness for mobile users, ultimately improving your SEO ranking.
- Duplicate Content: Duplicate and unauthentic content is one of the most significant reasons for low SEO ranking. So, this tool identifies the duplicate content on your website to help you upload up-to-date and authentic content on your site.
- Page Load Time: Google places sites with less loading time on higher ranking. So, this audit software analyses your site loading time and gives some practical solutions to improve your site loading time
- Broken Links: Broken links can impact your site ranking badly; therefore, fixing these links as soon as possible is essential. Screaming Frog is significantly helpful in fixing these links and improving your user experience.
Improves Performance
Google search engine ranks websites that are user-friendly, well-designed, and secure. As a result, the visibility of these sites increases, which further brings more traffic to the site. Therefore, it is essential to do regular audits to maintain the site’s structure and to ensure optimal site performance.
Screaming Frog can help you to optimise your site performance in the following way:
- With the help of this tool, you can know how much bandwidth your site consumes and what to do to optimise this bandwidth.
- You can get the page response time report to analyse which factors slow your page speed.
- The Pagespeed enable option is one of the best features of Screaming Frog for improving site performance. With this command, you can get insights into PageSpeed of every URL you crawl.
Optimises Metadata and Content
The best way to elevate the SEO strategy using Screaming Frog is to optimise the metadata and content. This tool generates a report for your meta descriptions, titles, and headings and gives you insights into how much your content is optimised for the targeted keywords.
Apart from this, this software can optimise your content in the following ways:
- This tool checks the duplicate, too-short, or too-long tags that can slow down your click rates.
- You can also use the bulk-upload feature to edit your content and tags easily.
- This digital app also provides a list of the most effective keywords for your targeted business.
Analyses Competition
The SEO digital marketing field is quite competitive, and a small change can greatly benefit you. However, an SEO audit by the Screaming Frog can give insights into your competitor’s tactics and empower you to secure a higher ranking on the search engine result page.
You can generate a report of competitor analyses and enable you to:
- Assess your online visibility as compared to your competitors.
- Identify the areas which require improvement and your SEO efforts.
- Evaluate the potential keywords on which you can drive potential traffic.
Implements Schema and Structured Data
Screaming Frog is a flexible SEO tool that can help you implement effective techniques to elevate the overall SEO strategy. One of the best things about this tool is that it assists you in validating your schema and structured data.
Check out the below-mentioned ways this tool can help you implement schema and structured data.
- It detects various types and properties of schema markup on your sites to empower you to improve your site performance.
- With the help of this tool, you can identify and fix the errors in schema codes.
- You can generate the schema code in JSON-LD format to get detailed verification and examples for your site.
Analyse Your Internal Links
Good links are the building blocks of SEO and they assist the search engine in navigating your websites. It further helps these engines understand your sites’ relevancy and authority. Screaming Frog is significantly helpful in analysing the internal links and detecting the numbers and types of links on your page.
The best part of this app is the crawl analysis feature that showcases how the links on your page are connected internally and how they make their placement on PageRank. Additionally, you can use this information to optimise your internal linking strategy and link profile.
Why Should You Use the Screaming Frog for Your Site Audit?
The Screaming Frog is a fast and versatile SEO audit tool that can crawl large and small business sites. This audit tool can save you time and effort that you have to spend on the manual audit. It also analyses the technical and on-site SEO issues that can significantly help you improve the performance of your site. The best part of this software is that it identifies the ranking keywords that can take your SEO strategy to the next level.
Conclusion
It is saying without a doubt that an SEO audit is a valuable investment for your business. However, the manual site audit is time-consuming and energy-draining. Most SEO strategists are fed up while doing these manual audits. That’s where the Screaming Frog comes into play. This software is one of the best tools for analysing the site’s performance, visibility, and usability.
It is also incredibly beneficial in elevating the SEO strategy. The core features of this app include crawling sites, improving metadata, importing data from other tools, identifying duplicate content, and managing robot.text. Additionally, this app can identify and resolve technical issues of the sites which eventually improves the website’s performance, optimises content, and implements schema. We hope this blog will help you implement strategies to improve your page ranking.
Reference
- https://ahrefs.com/blog/seo-statistics/
- https://explodingtopics.com/blog/mobile-internet-traffic
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